Word: consumerization
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Dates: during 2000-2000
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"You can do all the TV advertising you want, you can do all the direct mail you want, but the only way to truly find out if you can benefit the consumer is to talk to them: Ask them how much they're paying, and then say 'We think we...
When a telemarketer calls to solicit a customer, they are required by the Telephone Consumer Protection Act to tell you on whose behalf they are calling, and they must release a telephone and address for the company they represent.
Most importantly, if a customer asks a telemarketing company not to call again, it they must honor that request. For each violation, a consumer can collect between $500 and $1,500 from the company placing the call.
"The First Amendment protects the right to waste somebody's time," says TIME legal reporter Alain Sanders. "In all political speech there's an element of caveat emptor - it's up to the consumer to discern how truthful what they're reading and hearing is." In addition, says Sanders, "political...
Roast Starbucks! For the trendy coffee retailer, a public-relations nightmare was brewing last week, courtesy of the caffeinated mix of labor activists, consumer groups and environmentalists that brought us Seattle's WTO protests. Campuses were mobilized, press kits mailed, and protests planned in 29 cities. An open letter to...