Word: consumerization
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On priming the pump: "Consumer buying power is the milk in the coconut of all business."
Promising less, the Second Five-Year Plan visualized more modest gains: 178 new coal mines, 107 rolling mills, 93 oil cracking plants, 15 cotton mills, 21 shoe factories, eleven silk mills, along with a big extension of rolling stock, locomotives, tractors, power plants. Although it called for an 18.5% increase...
The truth of the matter is that we have among us a group of very clever men possessing the morality of dope-peddlers or munitions manufacturers whose maxim is, "the consumer is responsible for his own folly." These men will continue to prosper, barring violence to their persons, as long...
Now the unofficial capital for a new study spreading rapidly through U. S. schools, Stephens' Institute last week held the first national conference on consumer education. To it went some 600 teachers, admen, editors and merchants. The conference was not devoted entirely to cheering. Said Rockefeller Foundation's...
Most ringing speech made to the consumer educators was by Harold S. Sloan (brother of General Motors' Alfred P. and head of the Sloan Foundation). He declared that Stephens taught consumers to practice "economic statesmanship" by reminding them that each time a consumer chooses between a hand-made and...