Word: consumerization
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>Production has become definitely the smaller end of U. S. business. Of the average consumer's dollar, 41? goes for goods, 59? for advertising, transportation, an involved system of middlemen, dealers, retailers.
Industries. There was less consumer goods per capita than in 1913; the Gorki Paper Plant, accounting for 15% of Russia's newsprint, filled only 20% of its quota, hundreds of freight cars were needed at once.
> The pickle business is peculiarly sensitive to depressions and unemployment. Reason: its steadiest consumer is the working man who likes a pickle in his lunch box.
Since 1927, when Stuart Chase and F. J. Schlink scared the wits out of consumers in Your Money's Worth, courses in consumer education in U. S. high schools have multiplied like mosquitoes. Because the object of this propaganda is to persuade buyers to be skeptical of advertising and...
Speculators have taken these successes as signs of general increase in consumer purchases. Actually the general increase has been small; the mail-order houses and chains have increased profits not because the consumer cake is much bigger but because they have got bigger slices of it. Five months' U...