Word: consumerization
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In this groundbreaking 2008 book Buyology: Truth and Lies About Why We Buy, Danish brand consultant Martin Lindstrom showed how neurology, as much as economics, drives consumer behavior. One of TIME's 100 Most Influential People in the World, Lindstrom talks to TIME's Sean Gregory, during a business trip...
Video games and video game consoles are sold across a broad spectrum of consumers whether they are measured by income or region. The games are also inexpensive enough so that they should be a reasonable proxy for consumer discretionary spending.
Since then, Carrotmobs have branched out to 10 other U.S. cities - with offshoots in Finland and France - and this summer will be expanding into Philadelphia, where hundreds of consumer activists are gathering today to discuss ethos and strategy. Organizer Tony Montagnaro, 19, a sophomore at Rutgers, has been lugging 50...
The slide in console sales is so extreme that it is a clear sign that sales of consumer electronics are in a flat spin. When people cannot spend $300 on a console or $50 on a game which can be used for hours and played over and over again, the...
The approach therefore is not to smack down credit-card companies for high interest rates but rather to hold everyone to the original agreement about how much credit will cost. "Virtually no other contract in this country allows a business to change the terms of an agreement once a purchase...