Word: consumerization
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So what exactly is happening in the consumer brain? Consider the experience of a good friend of mine, who has always been afraid of escalators. I was always peeved with him for it. Whenever we were shopping, he was always taking the staircase. I asked why he was afraid of...
There have been some signs, though fleeting, of a possible economic rebound. What's the consumer thinking right now? What is fundamentally different about the recession, except for the ones we had in the 1930s, is that we're putting bookmarks in our brains. When icons that we defined as...
So what else is hot in consumer psychology right now? Companies will start to play a mind game with consumers that is slightly different from what we've seen in the past. Some companies assume that the consumer doesn't have any money. But now they're learning that that...
If I'm a consumer who doesn't want to fall into temptation, but I see all these deals out there, what kind of mind games can I play to stop myself from spending money I really need? Number one: don't bring your credit card out to the mall...
Here's the not-so-bad news: We are nearing a bottom. Housing prices are falling, but not as rapidly. Consumer confidence is up. Banks are earning money. The stock market in April had its best month in nine years. Even Nouriel Roubini, the New York University professor known for...