Word: conception
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...Spain, for the first time, I saw newspaper reports which did not bear any relation to the facts, not even the relationship which is implied in an ordinary lie.... This kind of thing is frightening to me, because it often gives me the feeling that the very concept of objective truth is fading out of the world...
...original notion behind NATO's inception was the establishment of a deterrent military force which, in the event of war with the USSR, would give the U.S. Strategic Air Command time to strike one deadly, retaliative blow which would presumably bring the Kremlin to its knees. Vital to this concept was America's monopoly of nuclear weapons. When this monopoly was broken, nuclear warfare became the vital element in military thinking, and America revamped its strategy along the lines of "massive retaliation." The advent of nuclear weapons called for a reduction of ground forces, and in 1955 NATO's goal...
...diplomatic bonds. Secretary Dulles has assured Bonn and Paris that America will not reduce her NATO manpower, thereby attempting to allay the inevitable neutralistic sentiment which would result from such action. But, being committed to nuclear emphasis in its general defense scheme, America is hard put to modify this concept as applied to Western Europe...
...with military strategy. Britain, unable financially to sustain superfluous troops in Western Europe, cannot afford this luxury. But, in the course of the current meeting of the NATO Council, Continental nations should be made to realize that nothing more than token service can now be paid to the outdated concept of deterrence through the use of conventional military forces...
...York Stock Exchange (What Makes Us Tick). Sutherland gets his client's point of view across with suave indirection. He has found it no easy job persuading tycoons that moviegoers resent being pounded over the head with a sales spiel. Many sponsoring corporations have so enthusiastically adopted this concept of the non-irritating huckster that their names, as in Richfield Oil's 26-minute The Conservation Story, now playing in dozens of movie houses in Western states, are never mentioned in the body of the film. The corporation merely gets an opening credit, saying "So-and-So Presents...