Word: concept
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Dates: during 1970-1979
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...Indian subcontinent in search of enlightenment, cheap dope and, like the Californian who turned her sadhana into a course on "inner environments," opportunity. As reckoned by the Hindus and Gore Vidal, this dark, chaotic age of Kali seethes with confusions, corruption and misapprehension. Karma, for example, a rather severe concept of determinism, has been turned into a metaphysical jelly bean by hippies, shopping-center swamis and jet-lagged gurus. "Karma," writes Mehta, "is now felt as a sort of vibration and Krishna is a doe-eyed pinup...
...breath of fresh air. Rather than fixing stern limits on the air pollutants discharged by each and every smokestack or other source in a plant, the EPA will permit state authorities to set a total on the gunk that the entire plant can discharge. This is called the "bubble concept" because environmental regulators will treat a plant as if it were contained in a bubble and all its pollutants emerged from a single hole in that bubble. By any name, the policy will go far toward satisfying businessmen's common claim that they can control pollution more effectively...
...buttons are pushed, bad words are spelled. The shock value is considerable when the pleasant mechanical voice pronounces "Eff, You, See ...") Speak & Spell, which sells for $64.95, was dreamed up by a Texas Instruments products engineer named Paul Breedlove, who had worked in voice synthesis and thought that the concept might be used in a small teaching machine. The speller appeared on the market a year ago, and the only limit to sales now is, ironically, TI's inability to produce chips fast enough...
...that publishers would discover the Nile. Several have done so, simultaneously vulgarizing the past and present. But two new books offer a deep understanding of how people looked and thought a world ago. In Mummies Made in Egypt (Crowell; $8.95), Aliki unravels the secrets of ba, the ancient Egyptian concept of the soul, and ka, the invisible twin of the deceased. Both ba and ka wandered after death, and they could only return to a recognizable body-hence the art of preservation. Aliki's crisp narrative and delicate artwork never veer toward necrology; her interest is in the living...
...David Thomas, who fathered Wendy and the chain named after her, held court, defending his chain and its "hot n' juicy" concept that allowed the opening of 500 new restaurants last year...