Word: computerizes
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In opening stores, Dell is acknowledging that retailers are in a better position to address the increasing number of consumers who view computers as an entertainment purchase. Walk down the aisle of your local Best Buy, and you will see that desktop screens are as likely to display Sid Meier...
One possibility that doesn't exist is the ability to walk out of the store with a computer. The new stores won't carry inventory, so consumers will have to wait a few days for delivery. That lowers operating costs, but Vitelli says the impatience of the gotta-have-it...
The stores are part of a bigger program to make the company more user-friendly. Dell is retraining its customer-support staff and offering a new service called Dell Direct, which allows a technician to connect to a customer's computer to root out problems. That's partly in response...
Dell is confident that the direct model still affords consumers as much advantage as it does business. But last week's results signal that the days of exceeding growth predictions are probably over. Dell may be forced to grind it out like everyone else. "When you're that big, how...
...high-tech runner's aids. An instrument the size of a pebble measures your pace from a pocket inside one of Nike's specially designed shoes. The pebble streams data to a computer that keeps time and calculates caloric burn. Instead of making you buy a whole new computerized accessory, Nike and Apple decided to use a computer you may already own, an iPod nano...