Word: compaq
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...time when other computer companies, including Sun Microsystems and Compaq, have been reporting hefty profit increases and rolling out innovative products, IBM last week was announcing its most traumatic cutbacks to date. In the fifth major restructuring in the past seven years, it plans to shed more unprofitable and ill-fitting assets and slash its work force next year more than 8%, or an additional 25,000 employees. Only a year ago, IBM reorganized its operations into 13 semiautonomous units, called "Baby Blues." The latest round of cuts will include the first layoffs in the company's history and will...
...contrast, Apple Computer -- which has surpassed IBM as the leading PC maker for the first time ever -- is having a spectacular year, largely on the success of its laptop PowerBook. Apple and Compaq are reaping the benefits of huge demand sparked by aggressive price cutting. Workstation manufacturers, such as Sun Microsystems and Hewlett-Packard, are also enjoying strong demand for their machines. IBM is still catching up in workstations. Although it developed superb technology years ago, the company sat on it out of fear that it would cannibalize IBM's bread-and-butter mainframe business...
...products as well as a new marketing strategy. In October the company launched a line of computers called PS/ValuePoint, with prices starting at $1,300 for the entry-level model. The PS/VP, which is compatible with IBM's original PC line, is the company's answer to Dell and Compaq, which both sell machines by mail order as well as through retail channels. The strategy is starting to pay off. IBM expects to ship 1.5 million PCs this quarter, 50% more units than it has ever shipped in any quarter in its history. The shipments include the company's five...
...there is method in this madness. By slashing prices, big-name U.S. computer makers are not only squeezing out cut-rate foreign "clones," but they are also whipping American consumers into a PC-buying frenzy. Compaq, which shipped 200,000 machines in September alone, reported record third- quarter sales last week. Apple, which has been whittling down its hefty margins, watched its income soar 71% during the past year...
...fever. The world's largest computer maker was slow to respond to the rounds of price cutting this summer, and as a result its share of the personal-computer market slipped precipitously. But Big Blue's freshly restructured PC division showed a new nimbleness last week. The day after Compaq's latest price cut, IBM unveiled its long-awaited PS/ ValuePoint series: a line of desktop computers aimed at high-volume corporate buyers and priced to sell for less than comparable Compaq machines -- in one case, exactly $5 less...