Word: commerciale
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Dates: during 1950-1950
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Last week, well on the road to complete recovery, Gaines appeared in person at Chicago before doctors from all over the country, as Exhibit A in a two-day conference on ACTH sponsored by Armour & Co., first commercial producers of the hormone. His case offered the most dramatic evidence to...
Call It Education. Pitchmen are somewhat cramped by TV station rules limiting the amount of time that can be given to commercials.* Adman Kaye solves this problem by buying time in 1½-hour chunks, scheduling a movie and then breaking it up for repeated four-minute pitches. To the...
Kaye has noted approvingly that more & more big network shows are using pitchmen's techniques: "Whenever a performer demonstrates an article and sells it, he's a pitchman. Arthur Godfrey is one of the greatest; he has many of the pitch techniques." But Kaye looks with tolerant amusement...
When the question of allocating radio frequencies to educators arose fifteen years ago, commercial interests persuaded the Federal Radio Education Committee to "study" the problem. The Committee studied and delayed such a long time that these interests were able to grab nearly all remaining frequencies.
Commercial broadcasting has now suggested a joint committee of advertisers and educators to "coordinate and improve current TV programs." Perhaps the big advertisers are employing the same expedient tactics by which they overcame educational demands in the mid-thirties. Or perhaps this time they are sincere.