Word: come-on
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...Storm Worm is a marvel of social engineering. Its subject line changes constantly. Whoever produced it--and its many later variants--has a lively feel for the seductive come-on and a thorough grounding in human nature. It preys on shock ("Saddam Hussein Alive!") and outrage ("A killer at 11, he's free at 21 and ...") and prurience ("Naked teens attack home director") and romance ("You Asked Me Why"). It mutates at a ferocious rate, constantly changing its size and tactics to evade virus filters, and finds evolving ways to exploit other online media like blogs and bulletin boards. Newer...
...meaning kids are restricted from seeing it unless accompanied by an adult). Another lure is the MPAA description of offensive elements, like this one for Saw III: "strong grisly violence and gore, sequences of terror and torture, nudity and language." Parents read this as a warning, kids as a come-on. "'Terror and torture'? I'm there!" Can't see it? Must...
...tapped out are getting attention. Sites like oilfieldworkers. com are touting jobs for $100 a day, with no experience needed. Is gushing oil too icky for you? Hate living in camps outdoors? Oil companies are looking for cooks and medics too, say the ads. At oilfield jobs ok.com the come-on is for 700 jobs in Oklahoma, paying $20,000 to $60,000, with benefits, flex hours and job training. "Great opportunities for hardworking guys like you!" says...
...world's longest-running erotic stage musical," as it is now billed, has changed little since those Pleistocene days, and today's critics would probably make the same judgments as their predecessors. "With all my heart, I recommend staying away from the slick and repulsive come-on called Oh! Calcutta!, "wrote Brendan Gill of The New Yorker. "Voyeurs of the city unite, you have nothing to lose but your brains," added Clive Barnes in the New York Times. "Far from being a sexual stimulant, Oh! Calcutta! is an anaphrodisiac," declared TIME's T.E. Kalem...
...this occurred to Bob Geldof, lead singer of the Boomtown Rats and guiding spirit behind Live Aid, it obviously did not give him serious pause. He meant to raise money, and the tunes could match up to the ideal or not. Music was the come-on of the day, not the essence, and world television was like a vast electronic banking window...