Word: come-on
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...casinos, entertainment is a lure, a come-on to entice gamblers through the doors; the value of an act is measured by how much it raises the "drop," the total volume of bets on the gaming floors. Five years ago, even a fee of $100,000 or more a week seemed a bargain if a star actually pulled customers onto the gaming floors. Just before his death in 1977, Elvis Presley was paid about $125,000 a week by the Las Vegas Hilton, for example, and, in the way salaries are measured, he was worth every penny. "Elvis not only...
...goes to law school part-time, but it's really no big deal. When he's forced to give up law school to work in a home repair shop, he tells his future boss that it's all right, since he was only going to law school as a come-on to girls, anyway...
There the headline is, back in the classified section of the Atlantic Monthly, along with those two-line ads for items like "Cookie Beef Stew" and pleas for companionship from "caring" bachelors who love long walks and Mantovani. Under the headline is a fat, two-column come-on from the Bear Creek Corp. In Medford, Ore. In the country round Medford, it declares, "trees outnumber people." The place is "15 minutes from Ashland (home of the summer Shakespearean Festival) in the valley of the Rogue River, beloved by demented steelhead and salmon anglers. Excellent skiing, hiking, boating and swimming...
Animals like RCA's famous Nipper, an English fox terrier first seen in 1900 listening to His Master's Voice, have long been a favorite advertising come-on. But now a Noah's Ark of furry little friends is barking, growling and clucking to promote products. In the process, the animals are earning stunning salaries. The Ford Motor Co. has just spent $40,000 for the services of two lynxes, one for close-ups and one for jumps, in three commercials for its new Mercury Lynx cars. Grizzly bears regularly command $1,000 a day, and nimble...
Throughout the album, as on the two before, several basic styles merge--a sea-chanty-like instrumental called "Lucky" precedes "Rain," which kicks off with a vintage Nashville feel. Then "I'm an Automobile" features a hard rock thump and a lighthearted come-on called "Schoolgirl" arrives with a skipping, folksy tempo. True to the ways established on the first two LPs, Forbert's melodies are catchy and his lyrics hang around to provoke rethinking. The songs not so much demand attention as engage it, sidling up to a listener's imagination with payloads of humor, observation and, sometimes, frustration...