Word: collier
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Dates: during 1960-1969
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...manage to send the kid away in a hurry, often with truly marvelous excuses, but sometimes the vestiges of civility in our culture soften them up enough that they listen past the "is she in?" Sometimes they listen far enough to hear that they can get a set of Collier's Encyclopedia for free, and then, sometimes, their cars perk...
Door-to-door salesmen for Collier's have vigorously claimed for years that they are not selling anything. The salesman's pitch is that his company is willing to give away an encyclopedia valued at $559 in exchange for a testimonial letter to be used "in future sales drives...
...Like all Collier's salesmen, I memorized that sales pitch, all fifteen minutes of it, when I spent four days in training and two days on the job as an "advertising representative" for Collier's-all the while working undercover as a reporter for the Louisville Times...
...Collier's is a respected encyclopedia, recommended by authorities and used by many schools-among them Harvard. The las time you cribbed from an encyclopedia in Lamont for a last minute paper, Collier's may have been your baby...
...February, the Federal Trade Commission (FTC) ordered P. F. Collier, Inc., to stop its "lengthy and blatant use of deception" in selling the encyclopedia. The FTC had studied the case for-nine years before making its decision...