Word: coke
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...marijuana fell off 92% from the year before and heroin seizures fell off 88%, cocaine seizures rose 41%. Crack busts already constitute 55% of all cocaine arrests in New York. In Los Angeles, where the drug was introduced around 1981, more than two-thirds of the 2,500 coke arrests made this year have involved rock...
...billion miles away, they prefer the sureness of digital to the romance of analog. And yet it is a small modern pleasure to see waves of the future meet some resistance. The new Lincoln Mark VII LSC has gone back to analog gauges. In the year of old Coke and narrative radio, hail the return of the analog watch...
...market for large computers there are no sporting rivalries like Coke vs. Pepsi, Hertz vs. Avis, or Heinz vs. Hunt's. It is only IBM against the field. Big Blue controls almost 63% of the worldwide market, while an assortment of relatively puny competitors gets the rest. But one of those companies, Detroit's Burroughs (1985 sales: $5 billion), is determined to acquire one of its fellow underdogs and give Big Blue a run for its data. Burroughs has chosen as its partner-to-be a somewhat larger competitor, Sperry of New York City (fiscal 1986 sales: $5.7 billion...
...overseas. The average American now consumes 50 gal.--the equivalent of 533.3 12-oz. bottles--of soft drink per year, but consumption abroad averages only 15% of that. Says Goizueta: "We have tremendous room for growth." As the company prepares to toast its triumphs with more kinds of Coke than John Styth Pemberton could ever have imagined, industry experts fully expect Goizueta to do whatever it takes to keep his firm in a partying mood well into its second century...
Income from Coca-Cola's entertainment sector reached $161 million last year, a 33% increase over 1984 and equal to about 10% of the company's overall $ 1985 operating income of $1.045 billion. Considering that promising start, no one believes that Coke's Hollywood shopping spree is over. Says Frank Biondi, executive vice president of the company's entertainment division: "We remain, in the vernacular, on the make." Says Disney's Mellon: "Coke wants to take over everybody. The only number they'll be satisfied with...