Word: coffees
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Dates: during 1973-1973
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Now, thanks to a Paris advertising man, Pascal has a live-in baby sitter and Mme. Blin has an adopted family. The case is not unique in France. Since last year the ad executive, Jean-Pierre Coffe, 35, has placed 1,411 lonely old people in families that need a...
Most of the matchings are temporary - lasting for a summer vacation or a holiday period - and Coffe has been able to place only half a dozen men. "The whole world welcomes a grandma," he says, "but almost no one wants a grandpa. It's sad."
Morocco Winter. The grand'mère au pair program started last year when a welfare agency asked Coffe to promote a fund-raising campaign to benefit the elderly and indigent. Coffe did not like the idea of a charity appeal. "It's nothing," he says, "for a...
He decided to try something modeled on the au pair system, in which families take in students. The girls are not paid servants, but they help out with kids and housework in exchange for room and board. "Everybody thought I was mad," Coffe recalls, but he was sure the idea...
In a few cases, the grannies encounter outright luxury. Coffe tells of an 82-year-old woman placed - supposedly for two weeks - with a banker's family near Aix-en-Provence. "Not only was she met by a chauffeur-driven car and served by maids," says Coffe, "but when...