Word: click-through
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...viewed, it was clicked on by 163 people. In case we don't feel up to doing the math, HCL lets us know that this transfers to a click through rate of 0.10 percent. The library views the ad as a success, citing 0.04 percent as the click-through rate "that is typically considered successful in direct mail and online" and calling it "'a highly efficient and cost-effective way of communicating with our students,'” in the words of Michael Hemment, Head of Research and Learning Technology...
...viewed, it was clicked on by 163 people. In case we don't feel up to doing the math, HCL lets us know that this transfers to a click through rate of 0.10 percent. The library views the ad as a success, citing 0.04 percent as the click-through rate "that is typically considered successful in direct mail and online" and calling it "'a highly efficient and cost-effective way of communicating with our students,'” in the words of Michael Hemment, Head of Research and Learning Technology...
...musical preference, even the kinds of video games people like are among the data MySpace captures from users and shares with advertisers. Like Google, rates vary depending on the target market; MyAd advertisers only pay when a user clicks on their ad, with prices starting at 25 cents per click-through. A suite of analytical tools helps advertisers determine how well their ads are working. You can change your ad anytime...
...DeWolfe said MySpace has been quietly beta-testing the service for the past few months. "We already have over 3,300 advertisers," he said. "So we believe this could be a significant program in our revenue mix moving forward." He claimed that click-through rates on MyAds increased "50% to 300% in different categories, depending on what the HyperTarget was and what the product...
...chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded...