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Last week the unsensational Oklahoman (circ. 125,950) ran it under an eight-column streamer: IF YOU HAD A YEAR...
Moving into Collier's with new Editor Ruppel was a new publisher and old friend: Edward Anthony, 53, who succeeded retiring Publisher William L. Chenery, 64. Anthony will also stay on as publisher of Crowell-Collier's Woman's Home Companion (circ. 3,755,000), while Tom Beck plans to take a back seat and let the new team do the driving. Where was the team heading? Said Editor Ruppel: "What the editor of a weekly magazine is going to do he has to do once a week. You can read that in the magazine...
...tulips, yellow pansies and pink apple blossoms. Better Homes and Gardens did more than picture the garden on its April issue. Inside, the editors told readers how to grow such a garden in their backyards. Such practical "how-to-do-it" stories have made Better Homes and Gardens (circ. 3,250,000) the bestselling homemaking magazine in the U.S.* and the current issue the plumpest (322 pp.) and most profitable ($2,000,000 worth of ads) in its 27-year history...
Wedding Presents. B. H. &G. is the major moneymaker of Des Moines's huge Meredith Publishing Co., a family-owned concern which during its last fiscal year netted $2,862,276. Among the Meredith publications: Successful Farming (circ. 1,200,000), beamed at prosperous Midwest farm families, and the Better Homes and Gardens Cook Book, which has sold 3,000,000 copies (87,000 so far this year). Last week the sprawling Meredith plant along the banks of the Raccoon River was spreading out again. It needed more space to house its peak staff (1,446) and five...
...Runners-up: American Home (circ. 2,580,-ooo), House Beautiful (509,800), House and Garden...