Word: circe
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Complete Credentials. Of the two, the one with the more nearly complete set of national credentials is the Wall Street Journal (circ. 774,000). Although the Journal is not a daily of general coverage but a newspaper for businessmen, its four regional editions (Pacific, Eastern, Midwest, Southwest) already give it national distribution. On the Journal's broad distribution base-subscribers in all but a handful of the nation's 3,072 counties-the paper is now preparing to publish a national weekly newspaper of general interest...
...Installments. The other paper with national aspirations is the New York Times, (circ. 680,000) which, although it is printed only in New York, already has subscribers in all 50 states. The Times plans to go national by installments. Encouraged by the success of the Wall Street Journal's Pacific Coast edition (circ. 137,000), the Times), will introduce installment No. 1 late next year: a Los Angeles-based West Coast edition. It intends to solicit much of its circulation in the Los Angeles area. But the Western Times also intends to reach far-flung subscribers by airmail...
...Eastern import, the Times will buck some sturdy Western papers, among them the San Francisco Chronicle-one of the fastest-growing dailies in the U.S.-and the big, powerful, conservative Los Angeles Times (circ. 549,000). But Los Angeles Times Publisher Norman Chandler sees little chance of collision with the invader: "I think it's more apt to be competitive with the Wall Street Journal." Estimated size of the Western Times: 32 pages, or about half the size of the New York paper. Estimated starting circulation: 100,000. Newsstand price...
...sending you a letter," the telephone caller told John D. B. Junor, editor of the London Sunday Express (circ. 3,766,724). "Maybe you would like to publish it." To Editor Junor, that was the understatement of the week. The very next Sunday, at the very top of the Readers' Letters column on page 4, under the headline ''I protest-" appeared the work of Junor's caller. It was signed Beaverbrook-the one man in all England who can be sure his letters to the Express will always be published...
...importer, a paper manufacturer, three kin of the Guinness clan (stout and beer), and Maurice Macmillan, 40-year-old son of Britain's Prime Minister. Its editor is Morley Richards, 54, a craggy and capable journalist with 28 years' experience on Lord Beaverbrook's Daily Express (circ. 4,313,063), 14 of them as news editor...