Word: circe
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Japan's fiercely competitive big-city dailies fight for circulation with all the costly gadgetry of modern news gathering. Walkie-talkies, high-speed teleprinters, facsimile transmitters and radio-equipped cars are standard reportorial accessories. To cover a big story quickly, Tokyo's Yomiuri Shimbun (circ. 3,900,000) will throw in mobile radiophoto units, a brace of helicopters, one of its six airplanes. Beyond all that, Japanese newspapers' rooftops are equipped with some of the oddest journalistic aids in use anywhere today-flocks of carrier pigeons...
...pigeons have dovetailed nicely into less somber editorial projects. When Crown Prince Akihito sailed on his first overseas tour, Tokyo's Mainichi Shimbun (circ. 3,800,000) sent along a photographer and four birds; one brought a royal picture home from 250 miles at sea for a front-page scoop. Wings beat for Mainichi again when U.S. Interior Secretary Stewart Udall climbed Mount Fuji in 1961. Halfway to the summit, a cameraman released two pigeons which covered the 70 air miles to Tokyo just in time for the evening edition. The Mainichi flock scored its latest coo last October...
Pigeons are now too expensive for most papers; three years ago even Tokyo's largest daily, Asahi (circ. 4,100,000), gave away its 300 birds with the announcement: "Time has come to say sayonara to Hato-san." Still, rival Mainichi keeps two trainers on its staff, spends $800 a month on a flock of 150. Yomiuri Shimbun has just completed new concrete dovecotes, plans to expand its present 20-bird flock to at least 100 in time for the Olympic Games that take place next fall, just 15 winged minutes across Tokyo-and smack in the middle...
...Grounds. That's where the case began. Ashley E. Holden, 69, publisher of the weekly Tonasket Tribune (circ. 1,013), ran a news story pointing up Goldmark's membership in the American Civil Liberties Union, which he said was "closely affiliated with the Communist movement in the United States." A Holden editorial called Goldmark "a tool of a monstrous conspiracy to remake America into a totalitarian state...
...house of Hachette only grows larger. Its gross volume of $283 million makes it one of the country's biggest businesses. Last month France's largest sports daily, L'Equipe (circ. 300,000), decided to give its monthly magazine Sport & Vie a new name-Vive les Vacances!-and itself a new partner: Hachette. And last week Hachette added two new names to its list of magazines: Caroline, an illustrated weekly for young girls, and Colibri (Hummingbird), a puzzle, game and picture book for children...