Word: chunko
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Dates: during 1985-1985
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...says it added the ads to make its catalogs more distinctive than the 8.5 billion others mailed last year. The carefully calculated result resembles a chic fashion magazine as much as a catalog; it is a hybrid that might be called a magalog. But, after studying the finances, John Chunko, vice president of Catalogue Media Corp., concludes, "By accepting ads, large catalogers are realizing that they can make $5 million in profit over five years and not hurt themselves...