Word: chromium
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Dates: during 1940-1940
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...approaches "tear-dropping" in some cars. But many car buyers will look twice to make sure they are not at last year's show. Most radiator grilles, hoods, fenders and tops are little changed. Externally, the biggest change is a superabundance of "gingerbread." The new cars glitter with chromium, nickel, even golden bronze...
...Hoffman, onetime crack West Coast salesman but president since 1935, made his bid for the low-priced field in 1939 with the completely new Champion. Clicking, it boosted Studebaker sales from 53,000 (1938) to 114,000 in 1939. Principal change in the appearance of the '41 Studebaker: chromium-bordered band of contrasting color around the body. Priced from $690 to $1,225, the line includes a new body type, "Land Cruiser...
Last year Oscar Bach announced he had hit upon a process for coloring tough, corrosion-resistant 18-8 (18% chromium, 8% nickel) stainless steel. In the Bachite process, the steel is first "pickled" (cleaned with acid), then coated in a chemical bath and heated. Depending on the degree of baking, the coated steel turns black, gold, bronze, purple, blue, red or green, the color becoming an integral part of the surface. Oscar Bach will not reveal the chemicals in the coating bath. "The formula," says he, "is so simple I'm almost ashamed of it." The Bachite process...
...modern tubular furniture was born. Its birthplace was the Bauhaus, famed German school of architecture and design which Nazis later turned into a domestic science school for girls. It had a bony infancy. Fad-hungry interior decorators pounced on its chromium steel chairs and glass-topped tables. But many a buyer found it short on fun, however long on function. Trouble was-and still is-that metal furniture was cold in surface and line, clammy or hot according to the weather...
Basic Materials: Aluminum, antimony, asbestos, chromium, cotton linters, flax, graphite, hides, industrial diamonds, manganese, magnesium, manila fibre, mercury, mica, molybdenum, optical glass, platinum group metals, quartz crystals, quinine, rubber, silk, tin, toluol (coal-tar derivative used in TNT), tungsten, vanadium, wool...