Word: chipps
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Dates: during 1940-1940
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...Chipp, Press and Ross, Cambridge custom clothing's big three, have a unique business technique. The three-button-natural-shoulder-loose-fitting long coats which they produce are, in their eyes, works of art, and they should be sold as such. The ordinary good tailor won't sell a suit unless it fits well; he's a piker compared with the Mount A. Street trio. They won't sell a suit unless it fits the personality of the buyer. Every piece of clothing that goes out of the little brick shops is designed to fill a definite function...
...group." This "congenial group" motto is the real secret of the custom tailor. It is a group made up of boys who have known each other as children, gone to the same schools, become even closer in college and who will stick together in the business world after college. Chipp, Press and Ross sell them blazers while they are still in school, follow up this acquaintanceship from the time they graduate till they die . . . and more often than not, a man has mortgaged his soul to the friendly tailor with the Glen Urquhart plaids, Vavasseur silks, and hand-woven Shetlands...