Word: childcraft
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...Childcraft's superb sets of large wooden blocks (ranging from $35 to $200) are crafted to be the foundation not only of manual skill but of imaginative construction that older kids can carry forward into Fisher-Price's excellent $5-to-$38 Construx sets. These will yield an armada from outer space that & might handily be reinforced by some vehicle from the cartoon-linked but still lively MASK series, or by the formidable Giant "vertical climbing system," a rumbling series of interlocking rough-roaders (scant assembly required) that can make it over cartons and well up walls...
Wealthy parent companies can afford to pay the bills. Helped by its highly profitable World Book Encyclopedia and a children's series called Childcraft, Field Enterprises earned about $7,000,000 last year despite the drain of the Daily News. The Tribune Co. is even richer. Among its gilt-edged properties are the New York Daily News,* a string of papers in Florida, and TV stations in Chicago, Denver and Duluth...
Marshall Field's new possessions: the 19-volume World Book Encyclopedia for children (top price: $92) and Childcraft (14 volumes, $47) for parents and teachers. Field did not plan to rewrite them to fit his philosophy; he was just helping out W. F. Quarrie, the Encyclopedia's publisher, who wanted to sell and retire...