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Word: chevrons (lookup in dictionary) (lookup stats)
Dates: during 1963-1963
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Usage:

...belts mandatory, and 30 more states have similar bills pending. Every auto company now offers them as optional equipment (priced from $16.80 on a Ford to $21.50 on a Cadillac). By 1965, the industry figures that seat belts will be standard equipment on all cars. California Standard's Chevron gasoline stations in the East have had such success (50,000 new charge-account customers) by selling and installing belts at $5.95 each that this year Texaco, Socony Mobil, Shell and Richfield will start selling them...

Author: /time Magazine | Title: Autos: The Belts Have Fastened | 3/8/1963 | See Source »

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