Word: chevrolets
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...manufacturers hope to make up for lost sales. Ford plans to unveil its first compact front-wheel-drive cars, the Ford Tempo and Mercury Topaz, along with a new softly rounded, highly aerodynamic Thunderbird. General Motors is readying two sports cars of its own for the market: a revamped Chevrolet Corvette, and a small new two-seater from Pontiac...
...potential audience that CBS market researchers estimated at 5 million households, advertising revenues offset no more than $60,000 an hour of costs, and often less. Said Analyst Joseph Fuchs of Kidder, Peabody & Co. Inc.: "CBS designed a solid-gold Cadillac when what might have worked was a Chevrolet...
...years or so, but I knew that the ever higher interest rates would kill me." Paul Botos, 32, an auto worker who has been laid off since January, said last week that he hopes lower interest rates mean that he will get called back to his job at a Chevrolet plant...
When Gaddafi's official green Chevrolet Caprice Classic rolled up in front of Tripoli's newly built Grand Hotel, where dignitaries were quartered, only 16 of Africa's heads of state were present. That was less than half the necessary O.A.U. quorum of 34 leaders. Among the decisions that the O.A.U. could not make: the scheduled passing on of the coveted chairmanship of the Pan-African body to Gaddafi, who craves the status and respect ability that the title confers...
...spark to auto sales, most of Detroit's factories will not be in full gear until the American middle class can once again afford a new car. A break in interest rates would help, but many buyers would still be deterred by steep sticker prices. Even the cheapest Chevrolet costs $5,270. William Goff, 52, a Dearborn, Mich., telephone worker, was discouraged by what he saw last week at a GM showroom. Said he: "I can't believe that some of these cars cost more than I paid for my house." Many people are choosing to repair their...