Word: chevrolets
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Slicks. The best of them look as well on a library table as Town & Country. Except for its Chevrolet ads, General Motors' slick Friends (1,400,000 a month) could pass as a regular picture magazine. Restyled three years ago by the Standard Oil Co. (NJ.) as a luxury magazine, The Lamp, which goes to 255,000 readers, pays up to $2,500 for articles. Chrysler's Overseas Graphic is exported (in English and Spanish) to 20,500 foreigners...
...winner's cage: "There's a lady I want to kiss first ... I hope you'll understand. We're going to be married in June." The prizes he had helped win were ideal for setting up housekeeping-$42,300 in cash, a bicycle, a Chevrolet convertible, a diamond ring...
Last week, the shortage of steel was pinching off production in the whole industry. After a drop of 3,000 units a fortnight ago, auto production last week fell 17,600 more to 85,345 units, the worst production week in three months. G.M. last week shut down eleven Chevrolet assembly plants, and this week closed the Buick, Oldsmobile and Pontiac assembly plants for a week. Plymouth also shut down for a week. Ford, which had closed earlier for model changes, had not got back to volume production. On top of the steel shortage were the threats of the rambunctious...
...Detroit. Danish-born "Big Bill" Knudsen arrived in the U.S. with $30 in 1899, went to work in a shipyard, got a job in 1911 with Henry Ford and became his right-hand man. After a policy row in 1921, he went over to G.M. and soon made Chevrolet the competitor that killed the Model...
Last week he followed this routine as methodically as a toolmaker setting up a lathe. He drove his 1941 Chevrolet sedan into the garage behind his neat white six-room house at 9:30 p.m. His wife turned on the back porch light; he walked into the kitchen, took off his coat, asked about their 5½ year-old daughter Linda, and sat down to some warmed-up beef stew...