Word: cheeringly
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...waste, inefficiency and inflation brought on a minor recession earlier this year. Yet by last week industrial production posted an estimated 4% overall gain for the year. Many Brazilians still gripe about this year's 45% rise in the cost of living, but businessmen give Campos a rousing cheer, and foreign investors are registering their votes with money. Alcoa is planning a $50 million aluminum project, Volkswagen is spending $100 million to double its 60,000-car annual production, and Ford is building a $30 million plant that will turn out all-Brazilian Galaxies...
Millions of American housewives daily stop in front of a supermarket shelf and pick up a bar of Ivory soap, a box of Tide or Cheer, a package of Duncan Hines Cake Mix, a bottle of Clorox or Mr. Clean. For the maker of all these products, the Procter & Gamble Co. of Cincinnati, the pickings add up to sales of more than $2 billion a year and profits that reached $133.2 million in the fiscal year ended last June. P. & G. dwarfs its closest rivals, Colgate-Palmolive Co. (1964 sales: $806.6 million) and Lever Bros. Co. ($436.4 million...
Boston State used a "give-and-go" offense with potent effect. They had "good moves and good faking," according to forward Storrs. Six fully-rigged cheer-leaders seconded Boston's efforts, and a 20-man B.S.C. cheering section apparently spooked some of the Radcliffe hoopsters. "Half of them were rooting for us, though," noted Miss Storrs...
Spreading Out. So desperate is France's need for more housing that even Levitt's French competitors cheer his venture-the first such in Europe by a U.S. builder. "He's helping to fill the need," says Builder Jacques Boulais, "and he's giving French contractors a good lesson in the modern way to build a house." Levitt has already lined up land for a second project near Paris next year. After that he plans to spread out to Marseille, other French cities and northern Italy. In ten years, he predicts, his company will be producing...
Europe's major steel producers will set a tonnage record this year, but the industry's predominant mood is one of gloom rather than cheer. Reason: despite repeated warnings from the European Coal and Steel Community, steelmakers have expanded too rapidly. This year, capacity in Britain and the Common Market countries will rise by 10.7 million tons-while orders from such important customers as the construction and auto industries have slacked off. Britain will have excess capacity until 1970. Italy's state-owned Finsider, which supplies 63% of Italian steel, has completed a string of four coastal...