Word: cheapness
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...livery of Stelios Haji-Ioannou is spreading over Europe like a virus--and his competitors haven't found a cure. This natural-born salesman, a 34-year-old combination of the cerebral and the showman, of rich kid and hustler, has a knack for presenting the consumer with a cheap service that's free of the hassle and headache usually associated with discounts. He's applying the idea liberally across a growing number of businesses under the umbrella of easy--as in easyJet, easyRentacar and easyEverything...
Then came a chain of Internet cafes called easyEverything, which pack 'em in by the hundreds for 24-hour cheap access to the Net ($.25 to $3 an hour). There are 20 in Europe. A new cafe in New York City's Times Square each week attracts more than 30,000 customers--students, people between jobs, travelers--with more U.S. outlets to come. The latest is his cheapo car-rental agency, easyCar, where prices start at $13 a day. "I like to invest in the brand," he says, which he jokes means "being up front about it, loud, and hope...
...deadline: jump-start the economy in 90 days, or we'll begin firing people in droves. Armand Almadrigo, 3l, a Philippine warehouse worker who hasn't managed to find a new job after recently being laid off, wiles away his days in karaoke lounges. "Such good distraction?and cheap, too," he says. The music might be a salve for now, but Almadrigo is precisely the sort of person who could wind up in a violent mob similar to the crowd of mostly unemployed laborers that stormed Manila's presidential palace in April...
...buying spree was fueled by the Y2K frenzy, hype that the Internet was the greatest thing since the electric light, and a stock market that rewarded companies that predicted outrageous demand for their products. The overhang of those purchases may depress business investment for another year, however cheap the Fed makes it to borrow...
...Attention to detail did not come cheap. Disney balked at the proposed budget of $208 million. No one knew how well a jingoistic American anthem would sound in the important overseas markets, "so we had to figure zero for Japan," says Disney studio chief Peter Schneider. He would later ask Bay to reshoot an inflammatory scene in which a civilian Japanese dentist working in Hawaii was depicted as a spy for his homeland...