Word: cheapness
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...there's any progress on that front, it has come thanks to Tiger Woods and his sponsor, Nike. The Swoosh got into the golf-ball business on the cheap three years ago and, remarkably, has already pulled down 5% of the market. Part of Nike's secret is a simple technological shift to a solid-core rubber ball, which travels considerably farther than the conventional ball, made of wound rubber bands. Other companies have moved to similar balls. Titleist's Pro V1 solid-core balls are now so popular that they are being rationed to retailers...
...would someone come so far for a medical procedure? One reason is that the operations are cheap: $60 per patient, all inclusive. But the main draw is the method used: in 1998, Guangzhou Second City People's Hospital began using general anesthesia for every operation, which is used in the rest of China solely for late-term abortions or patients under extreme stress. But here, thanks to the drugs, all patients are unconscious during the 10-minute operation. "We've performed over 7,000 'no-pain' abortions since we began the service midway through 1998," one long-haired nurse...
...Hong Kong women come despite clean, government-approved alternatives at home. Paul Yip Sui-fai of the University of Hong Kong's statistics and actuarial science department says that thousands are making the quick trip across the border for a cheap, painless procedure. Adds Angela Pau, spokeswoman for the Hong Kong Family Planning Association: "Almost one-third of women we surveyed admitted to going to the mainland for abortions...
...signals. "I don't think it really changes the present situation for receiving unauthorized programming," says William Wade, an executive at Hong Kong-based satellite operator Asiasat. For one thing, the satellite programs now being received in homes are relatively uncensored and subscriptions for illegal cable service are dirt cheap?the government's monopoly is bound to be pricier. Still, bureaucrats have a plan for that too: they aim to buy up all the cable operations run by a hodgepodge of local authorities and bring them under a single national owner...
...Maybe something simple like a toaster oven, or a really classy electric toothbrush, as long as it?s made in America by expensive union labor. The service sector is America?s future - maybe the place to put this is an extravagant dinner for two, or a cheap Yankees season-ticket package. Or maybe support financial services, manufacturing and tech all at once, and blow it all on 50 shares of Lucent. (At least I won?t have to worry about capital-gains taxes for a few years, if ever...