Word: cheaping
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Dates: during 2000-2000
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...unfamiliar game and not even the commercials, one thing that I thought would have been constant over the year had changed. McDonald's and Coca-Cola, companies once considered dependable for creative advertisements, were replaced by no-name dot.com companies. And the dot.coms took expensive advertising time, put on cheap ads and got everyone's attention. The profusion left them all muddled together--I remember cowboys herding cats and a monkey dancing, but I cannot remember any of the names of the companies or what the advertisements hoped to promote...
...backpacking-across-Europe reputation Let's Go has acquired, and the series' cheap listed accommodations tend to scare off upper-crust travelers--the "well-heeled" in Schubert's words. That's not likely to change, either. The costs of updating the guides every year keeps daily stipends for r-dubs as low as $30 and never above $100. In countries such as Mexico, where American dollars go a long way, sometimes even this relatively small amount isn't completely spent (partly due also to the researchers' profit motive to keep what's left over). The combination of stinginess...
...yarns in everything from chenille to silk to cashmere. "The difference today is in the fabrics," says Edith Eig, owner of the shop. "People used to knit with wool because they didn't have the choice. Today you have every choice imaginable." The selection doesn't come cheap. A 10-g ball of angora costs about $15. Sound fair? Well, consider that 35 balls are needed for an average angora sweater...
...speech, John McCain pleads for a campaign free of personal attacks; his staff hands out flyers titled McCain's Mature Vision for America's Future vs. Bush's Political Plan for the 2000 Election. He later apologizes for the "cheap shot...
...They can keep it," he said. "We'll just hit up some rich alum and get a cheap copy made. And then I'll just pathetically...