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...President Charles E. Wilson also moved fast. He trimmed an estimated $40 million a year, at present volume, off the retail prices of his products, and put out a new 10-in.-screen table model television set at $239 (compared with $325 for G.E.'s cheapest old model in the same size). Willys-Overland's President James D. Mooney found that he, too, could trim prices. He cut $25 to $270 off his Jeeps, trucks and Jeepsters...

Author: /time Magazine | Title: THE ECONOMY: Parade Down | 3/28/1949 | See Source »

...lead on prices. Said Ford Sales Boss Jack Davis: "We are not reducing the prices of our cars, because of the current high level of wage and material costs." Ford's three-passenger business coupe, now selling at $1,158, is still well under Chevrolet's cheapest at $1,260 and Plymouth...

Author: /time Magazine | Title: AUTOS: Break | 3/7/1949 | See Source »

...Compared with most postwar cars, body lines were conservative. There were two brand-new models: Plymouth's Suburban, a metal station wagon that sleeps two, and a Dodge roadster with manual top and old-fashioned detachable plastic side curtains. With no frills or extras, it would be the cheapest Dodge. Chrysler had simplified its automatic fluid drive transmission, dubbed it Gyromatic, and made it regular equipment on DeSoto and Chrysler, optional on Dodge...

Author: /time Magazine | Title: AUTOS: The Forty-Niners | 1/24/1949 | See Source »

Television. Two new television sets, each the cheapest in its class-a table model with a ten-inch screen for $249.95 and a "consolette" for $279,95-were brought out by Tele-Tone Radio Corp...

Author: /time Magazine | Title: FACTS & FIGURES: Producers & Carriers | 9/6/1948 | See Source »

...leaving Mexico (although his critics impatiently say that "it hasn't yet produced one first-rate anything"). This fall the Institute will stage three commissioned one-act operas on Mexican themes. The drama department is drawing crowds. Chávez had cannily priced the tickets just under the cheapest movie in town...

Author: /time Magazine | Title: Music: Director or Dictator? | 8/9/1948 | See Source »

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