Word: chataway
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Dates: during 2005-2005
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...compared to 3.9% across the U.K.'s daily newspaper market. So what's the attraction? With the ubiquity of freesheets in or around transport links, firms are able to combine ads in a commuter's free paper with promotions elsewhere within a public transport network, says Richard Chataway of the Media Planning Group, a London media agency whose clients are regularly publicized inside Associated's Metro. He says advertisers want the commuting audience, and, besides, "It's a quality read." Not everyone agrees. While the Metro may print more serious news than some of Britain's tabloid papers...