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Human beings are innately trained to do certain basic things: Eat. Drink. And despise television commercials. But put down that remote for a second. While in no way should you shun food and water, don't go skipping through the car ads on your TiVo. Turns out that sitting through those 30-second spots may make you happier than you think...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...certain extent, the same is true with huge corporations. Companies such as Microsoft (MSFT) and Wells Fargo (WFC) go from making unimaginable sums to much smaller ones. Or, they simply lose money and the amount available for the taxman goes to zero...

Author: /time Magazine | Title: Requiem for the Rich | 2/26/2009 | See Source »

What's behind the rise in food allergies? Has a generation of kids, or their moms, been exposed to things in the environment or in their diets that could make them more sensitive to certain food proteins? Perhaps. Allergies are the direct result of too much IgE, an immune-system component that serves as the body's supersonar for detecting any foreign and potentially harmful proteins. To signal the need to annihilate these invaders, IgE attaches like antennae to the surface of cells that release histamines and other inflammatory agents. In mild cases, the result is a rash and hives...

Author: /time Magazine | Title: Why We're Going Nuts Over Nut Allergies | 2/26/2009 | See Source »

Even the act of diagnosing allergies has become a source of confusion. Increasing reliance in recent years on a blood-based test instead of the classic skin-prick screening means that not just allergists but also pediatricians can find out if children are carrying IgE antibodies for certain foods. But some positive tests may be false alarms that lead families to spend a lot of energy avoiding common foods that their kids can actually tolerate...

Author: /time Magazine | Title: Why We're Going Nuts Over Nut Allergies | 2/26/2009 | See Source »

...until more rigorous standards are in place, eating continues to be a game of Russian roulette for the food-allergic. Which is why some researchers are trying to find a better way to treat allergies than simply advising their patients to avoid certain foods. In a new strategy called oral immunotherapy, doctors try to retrain the immune system by hitting it with the offending protein enough times, in increasing doses, that the body's defenses eventually relent and accept the protein as friend rather than foe. "It's the first generation of treatment that would make people less or even...

Author: /time Magazine | Title: Why We're Going Nuts Over Nut Allergies | 2/26/2009 | See Source »

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