Word: ceos
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...would be sweet revenge not only for Apple but also for Ellison, who feels about Microsoft--and most particularly about its CEO Bill Gates--the way Patton felt about Rommel. Gates' stock holdings, worth around $32 billion, dwarf Ellison's estimated $7 billion. Ellison, however, insists the fight isn't personal. "I'm more interested in beating Microsoft than I am in beating Bill Gates," he says. "I obsess on the personal computer and the industry, and I would love to see the age of proprietary computers...
...Chappell, CEO of Tom's, shuts down his factory four times a year at a cost of $100,000 each time, to ensure that all employees attend meetings that frequently center on the environment and other social issues. He and like-minded leaders view profits as a product of doing the right thing. Interestingly, such executives tend to be onetime idealists in their late 40s or 50s. In the 1960s they might have been at sit-ins for social justice. Today they have enough success to apply practical ways to achieve their goals...
PRACTICING WHAT THEY PREACH On the next level is what marketing expert Carol Cone, CEO of Cone Communications, calls "passion branders." They are companies with a long-term commitment to a cause. They not only raise money but also walk the walk of deeply interested parties. If they sponsor environmental awareness, you can be sure they also recycle. McDonald's, for example, has a clear interest in kids and local communities. Its Ronald McDonald House for the families of seriously ill children is one of the country's best-known charitable...
...solution embraced by the likes of DuPont and BankAmerica is to grant CEO stock options that can be cashed only after the stock has risen a specified amount. That way a CEO doesn't make a killing unless the stock really zooms. An even better answer is to devise stock options that are indexed to the market or some peer group. They would remain worthless unless the stock outperforms its competitors. Some have suggested the CEOs be required to buy stock above the market price, but that incentive could hurt workers, since a time-honored method of making the stock...
...other incentives might prove to be a case of bad timing. The stock market is a self-correcting mechanism, even though it hasn't seemed that way in the 1990s. The market may finally be entering a long overdue cooling period, which would naturally fix some glaring excesses in CEO pay--so long, that is, as companies resist the inevitable CEO pleadings to revise their pay deals in a flat or falling market...