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...Apple Computer, Inc., again, thanks to Jobs. The Silicon Valley visionary who co-founded Apple in his father's garage in 1976, who launched the wildly successful Macintosh only to be booted by the corporate pinheads in 1985, is back running his first love. No, he's not the CEO, nor even chairman of the board. But until there's a new boss, Jobs is firmly at Apple's helm, and take it from us, the beleaguered company will never be the same. Take it too from the 1,600 Macintosh believers who gave him a standing ovation...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

Within weeks of his sale, of course, the board ousted CEO Gilbert Amelio after 17 months on the job. Jobs says the board came to him and offered him both the CEO's and chairman's job. "I thought about it," he admits, "but decided it wasn't what I wanted to do with my life." Taking the chairman's job, in particular, he said would "scare away" any real candidate for the CEO's job, given Jobs' penchant for down-your-throat management. Yet it may not be much better for the new CEO to have him sitting...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...booed. "I'm sure some people want to cling to old identities. I was a little disappointed at the unprofessional reaction. On the one hand, people are dying to get the latest release of Microsoft Office on their Macs, and on the other hand, they're booing the CEO of the company that puts it out. It seems really stupid to me." He adds, "Apple has to move beyond the point of view that for Apple to win, Microsoft has to lose...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...total change in culture" that would include selling its home health care business, eliminating all employee cash-bonus programs, beefing up regulation enforcement and compliance among employees, and abandoning the profitable practice of selling interests in hospitals to its doctors. It sounds like the prescription of new CEO Dr. Thomas Frist ? on the job for just 12 days ? who's been trying to convince the feds that improprieties are exceptions at Columbia...

Author: /time Magazine | Title: A Prescription for Reforms | 8/7/1997 | See Source »

...What's the world of Miss America coming to? For the first time since 1947 (when all the gals sported two pieces, though the bottom one had to be 2 in. above the navel), Miss America contestants will be permitted to wear bikinis in the swimsuit competition. Leonard Horn, CEO of the Miss America Organization, explains that the decision "is about choice, individuality and allowing 17- to 24-year-old women to be who they really are," and is not, we repeat, not a ploy to boost ratings. The organization, concerned that the image of the beauty queen...

Author: /time Magazine | Title: Notebook: Aug. 4, 1997 | 8/4/1997 | See Source »

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