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...sense, Case has spent his whole life preparing to build and run a multibillion-dollar business. His childhood on the island of Oahu was sprinkled with the fiscal adventures of a boy to the cash register born. With his older brother Dan (now 40 and CEO of Hambrecht & Quist, an investment firm that specializes in technology), Case started his first business before he had fully mastered a bicycle. The venture was a variation on a classic model: converting backyard lemons to lemonade. Next the brothers started Case Enterprises, which peddled everything from seeds to watches. Case Enterprises stumbled...

Author: /time Magazine | Title: HOW AOL LOST THE BATTLES BUT WON THE WAR | 9/22/1997 | See Source »

Pittman, who helped build MTV from a low-budget cable channel into an empire of hair and attitude, believes in that consumerist approach. He's fond, for instance, of telling the story of the time when, as CEO of Six Flags, he spent time working as a street sweeper in pursuit of a broom's-eye-view of its New Jersey theme park. Pittman has an intense charm that makes him a natural for AOL's dichotomous culture, where V.P.s brag alternately about late nights and mountain-biking exploits. "I've spent my whole life building brands," he says...

Author: /time Magazine | Title: HOW AOL LOST THE BATTLES BUT WON THE WAR | 9/22/1997 | See Source »

...been in the business long enough to know that [they] have been threatening each other for years, but nothing ever happened until now," said President and CEO Peter Hegener. "We all have a responsibility not to exaggerate our advertising. We are trying to convince the public that what we have is a good product and shouldn't misrepresent anything...

Author: By Baratunde R. Thurston, CRIMSON STAFF WRITER | Title: Kaplan Sues Princeton Review in False Advertising Claim | 9/18/1997 | See Source »

...TIME Daily) ... William Weld is keeping a low profile in the wake of quitting his battle with Senator Jesse Helms (TIME Daily), just as the country he wanted to be ambassador to, Mexico, is praised for its drug-fighting efforts (Reuters) ... Steve Jobs has been named interim CEO of Apple, a position the co-founder said he would never return to (Netly News) ... A Texas law professor is under fire for claiming minority students lack the ability to compete with whites (TIME Daily) ... A Marine fighter jet crashes off North Carolina (Reuters), as the U.S. grounds its fleet of stealth...

Author: /time Magazine | Title: Today's Headlines | 9/16/1997 | See Source »

DULLES, Va.: He swallowed CompuServe, now the America Online CEO, Steve Case, is forging an alliance with the Dark Side. Just a week after the surprise announcement that AOL was taking over its top rival, TIME magazine reports Case is about to unveil a deal with Microsoft. The partnership include everything from licensing the online magazine Slate, which will appear on America Online this fall, to becoming part of Microsoft's "Active Desktop," which delivers information to Windows computers using new Microsoft Internet technology...

Author: /time Magazine | Title: AOL Forges Microsoft Alliance | 9/15/1997 | See Source »

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