Word: cbs
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Dates: during 1970-1970
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Choosing TV news anchor men by Nielsen ratings may seem like the next worst thing to letting Agnew do it. But last week ABC in fact picked its man through a survey, and the choice made excellent journalistic sense. The network hired away CBS's Harry Reasoner to replace Co-Anchor Man Frank Reynolds...
...evening news has never been able to command more than about 20% of the three-network audience. All that was missing, ABC News President Elmer Lower concluded, was what he called a "box office value" anchor man. A national survey commissioned from an audience-research firm showed that CBS's Walter Cronkite was America's favorite; No. 2 was not NBC's David Brinkley or Chet Huntley (he was still around then) or even Reynolds' fellow commentator, Howard K. Smith. It was the CBS back-up man, Reasoner...
...Though he was Cronkite's No. 1 fill-in and was, at 47, seven years younger than Cronkite, Reasoner felt that he might have to wait for years to succeed Walter-and at that the succession was uncertain. Moreover, Reasoner was piqued at being relegated to radio for CBS's election-night coverage, and upset that CBS was offering to renew his expiring contract for another seven years without a raise above his estimated current annual $150,000. ABC offered a five-year contract, at something close to $1 million overall...
...newsmen are all here. The CBS man with the video tape machine clamped to his shoulder is moving all around and blocking everybody's vision. I see him at all the demos. He looks like he's doing a new step trying to get himself interested in a dance routine with which he is already too familiar...
Godard's "political" films address themselves to the formal convergence of CBS and Newsreel. He argues that such affinities are by no means coincidental, but instead arise from an identical purpose-the mere conveyance of information. Godard says it's not what you know, but how you come to know it; not information, but the way you process it, Regardless of its source-CBS or its Newsreel counterpart-information is "neutrally" transmitted to the same society, where the images are analyzed according to the same set of assumptions. You can't tell a picture of a peasant in a Newsreel...