Word: cbs
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Dates: during 1940-1940
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...dress industry is whether U. S. designers can do the job that trend-dictating P'aris once did for it (TIME, Aug. 19). For three months Paris Couturière Elsa Schiaparelli has barnstormed the U. S. talking fashions under the auspices of CBS's Columbia Artists, Inc. She also had a profitable sideline in selling her tour wardrobe designs to U. S. dress manufacturers (at $600 apiece plus 7% of the sales). By last week, as she was preparing to Clipper back to France, members of the U. S. haute couture were boiling mad. They were maddest...
...weekly show chart, has annually made a survey of radio, awarded plaques to outstanding networks and stations. Last week Variety passed out its 1940 kudos. Plaques went to NBC for promoting "programs in the public interest," to the National Association of Broadcasters "for its code defending tolerance," to CBS for "stimulating local show management," to Young & Rubicam for effective radio copy, to Mexico City's XEW for leadership in show management...
...past year, Hedda Hopper has been the No. i aerial gossip of Hollywood. Thrice weekly over a CBS network she has broadcast tittle-tattle about celluloid hotshots, under the sponsorship of the California Fruit Growers Exchange. Supplementing her syndicated newspaper column, Hedda's program has helped her to move in on the domain of Louella Parsons, Hearst's quidnunc extraordinary, who used to have Hollywood in her pudgy palms. Last week Gossip Hopper went swirling to Manhattan to be lionessed at luncheons, ballyhooed all over town...
Last year CBS Script Director Max Wylie decided to do for radio programs what Burns Mantle does annually for the U. S. theatre. After wading through bales of material, he produced a 576-page tome entitled Best Broadcasts of 1938-39 (Whittlesey; $3). This week once again Max Wylie dredged up a few nuggets from the U. S. aerial dross, released his selections for the 368-page Best Broadcasts...
...throughout the land as the most-listened-to female heart-to-hearter. Since 1934, under her own name and the pseudonym Martha Deane, she has babbled furiously about friends, featherbeds, food, life in Missouri, New York and Europe. Until a couple of months ago, she was heard over both CBS and the MBS station WOR, serving Columbia as Mary Margaret McBride, WOR as Martha Deane. In her dual role she made somewhere between $50,000 and $100,000 a year. Now she functions only for CBS, and a new Martha Deane has taken over her spot on WOR. Her five...