Word: cbs
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...their computers Dec. 31, when countless hours of network coverage purported to show the millennial celebrations around the globe. Instead, at least one network showed you what it wanted you to see. Image editing technology has now progressed far enough to enable real-time editing of television, and CBS made good use of it. In its live coverage of Times Square, the network digitally deleted an NBC advertisement on a large TV screen and substituted its own logo instead. The new logo looked perfectly natural--it just wasn't there...
...move, of course, led to a firestorm of criticism, not least from NBC, who had paid good money for that ad and wanted anyone looking at Times Square--whether with their own eyes or through the TV cameras--to see it. CBS argued that it hadn't acted to deceive. The coverage wasn't really news, and the NBC logo was an unimportant detail. What obligation did CBS have to advertise for its competitors? CBS Television Chair Les Moonves announced that unless it were vital to a news story, "any time there is an NBC logo on our network...
...their predecessors' cartouches. Perhaps in response, in more modern times National Geographic magazine digitally moved a pyramid so the picture would fit on its front cover. Television has also been no stranger to image editing: Baseball stadiums sometimes replace local ads with national ones in the television coverage. But CBS' decision raises new questions of whether television can be trusted when what network executives think is "entertainment" might be what the average viewer takes as "news." When a program presents itself as fact, as the millennium coverage did--were there really that many partiers, or did CBS add some...
...doesn't take a mouse to smell the cheese in CBS's promos, but are they unethical? They are certainly images contrary to fact--visual lies. But you could say the same of a newscast that slaps a backdrop of a "newsroom" behind a reporter in an empty studio, or a TV newsmagazine that asks an interviewee to sit down and type for 30 seconds for the camera in order to have video of the subject "working." And there are far more egregious, low-tech and common promos on news programs. When a morning show or news broadcast shills...
...started in 1997, when the TV ad market was slower. Congress okayed $1 billion over five years to buy antidrug spots on ABC, CBS, NBC, Fox and the WB. As part of the deal, the networks agreed to donate additional antidrug public service announcements for each minute the government purchased. By 1998, with the economy hot, the nets were having second thoughts. That's when the White House proposed that they could reduce their public service commitments by having their programs denounce drugs and alcohol abuse...