Word: cbs
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Dates: during 2000-2009
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This is where a reference to The Truman Show would go--except that the movie got it wrong. It assumed that a man would have to be enslaved to live life in front of a camera. As the CBS reality series Survivor and Big Brother--adaptations of wildly successful European shows--demonstrate, people will jump at the chance. All it takes is a shot at cash and the promise of fame...
...illusion of deciding life and death." But the characters are unpredictable. That's the danger. Fox had a smash with voyeuristic bridal contest Who Wants to Marry a Multi-Millionaire? only to forswear future versions when the groom was found to have once been charged with assaulting a girlfriend. CBS's participants had rigorous psychological and physical screenings and background checks--said CBS-TV president Leslie Moonves after Fox's debacle: "I want grade-school diplomas"--but Survivor took a p.r. hit when an alumnus was charged with child abuse after coming home (he denies the allegation...
...would anyone risk it--above all, conservative CBS, where the preserved head of Dick Van Dyke will be solving murders into the 22nd century? Because these programs garnered a third to half of the total audience in Europe. "You can't argue with that kind of success," says Moonves, who hopes they'll hit big in summer, as Who Wants to Be a Millionaire...
...series let older-skewing CBS woo youngsters, introduced to voyeur shows by The Real World in 1992 (Season 9, in New Orleans, airs this summer). "We're seeing Real World copied, but we're not getting any royalties," jokes co-creator Jonathan Murray of Bunim/Murray Productions, which is currently developing reality programs for ABC. In one, the network plans to create an online magazine and "cast" journalists both to write for the magazine and to star in the show...
Yokota has also spoken to the local affiliates of CBS...