Word: cbs
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Dates: during 1940-1949
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That all is not well with daytime programming was tacitly admitted by CBS fortnight ago. For nighttime fans, CBS sets aside half an hour one night a week (Monday 10:30-11 E.W.T.) to display some of its daytime wares. Purpose: to get more daytime listeners...
From now on nighttimers will be offered samples of such daytime "classics" as Big Sister, Second Husband, Bachelor's Children, Joyce Jordan, Pepper Young's Family. CBS Critic-Author Gilbert (The Seven Lively Arts) Seldes, spent a fortnight listening to "every bloody thing" on the daytime networks before choosing 14 of CBS's daytime serials to offer night listeners. Says Seldes: "Our daytime programs are beyond criticism-socially speaking...
...Over CBS (Sunday, 5-5:30, P.W.T.) the sonorous Welles voice besought North Americans to get to know their South American friends better. His first broadcast (Hello, Americans!) for Nelson Rockefeller's Inter-American Affairs committee was laid (by dramatic license) in Rio de Janeiro, where Welles had recently passed three months making a picture (It's All True, as yet unreleased). With the assistance of Carmen Miranda, an orchestra, a cast, and the Encyclopaedia Britannica, enthusiastic Orson took his listeners on a radio Cook's tour of Brazil that was lively, though bumpy in spots...
...Monday (CBS, 7:15-7:30, E.W.T.) Welles was in better form. He had a more Martian subject-aviation (Ceiling Unlimited), for Lockheed Aircraft Corp. His thesis: the absurdity of U.S. isolation. He let some veterans in an Old Soldiers' home argue the point. The plane was ending U.S. isolation, and the old soldiers, assisted by Welles's high-voltage narration, eventually agreed. The air drama had pace, sense, suspense, and a skillful touch...
Funniest sequel to the discovery was an attempt by the Japanese to annex the nova. CBS's short-wave listening station heard Tokyo announce that a Japanese amateur astronomer, Shiaki Nakihava, had first sighted the new star. The Japanese called his feat "one of the greatest events in science." Then they located the nova in the wrong constellation (Canis Major instead of Puppis...