Word: cause
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...Sheridan's School for Scandal, the prologue clucks hypocritically about rumormongering: "Caus'd by a dearth of scandal, should the vapours/ Distress our fair ones -- let 'em read the papers." That advice is still being followed at supermarket check-out counters. In Jane Austen's Persuasion, a shut-in hears neighborhood news: "Call it gossip if you will; but when nurse Rooke has half an hour's leisure to bestow on me, she is sure to have something to relate that is entertaining and profitable, something that makes one know one's species better." What the invalid learns is that...
...doesn't have any shine, like a brown paper bag." It seemed for a time that no decisions would be reached, but after 2½ hours of gentle tussling, the group last month in the Manhattan town house offices of the Color Association of the United States (CAUS) finally accomplished its goal: predicting the color of women's apparel for the spring/summer season...
Psychologists have long declared that color conveys emotional messages and exerts a profound effect on behavior. Accordingly, advertisers and manufacturers, who receive information from CAUS, routinely use color psychology to manipulate consumer tastes. Thus, detergent boxes tend to have pure white backgrounds or designs in bold, primary colors to foster an image of cleanliness and strength. Vacuum cleaners for the home are light colored, indicating subtly to women that the machines are light in weight and easily maneuverable; a similar model may appear in a bold, primary color when its intended buyer is a man who wants the machine...
...current women's apparel color selectors, all of them from fashion and textile firms, stores will be stocked 18 to 24 months from now with clothing in mint green, lemon yellow, orange-red and many shades of blue. Says Art Historian Margaret Walch, associate director of CAUS: "The palette is bright, pretty, feminine...
...color prophesies of CAUS and other organizations have a demonstrable effect. After studying the 1983-84 forecast, which predicted the increased popularity of soft, muted greens, Fieldcrest has introduced new shades of green in its line of towels. The auto companies, working with CAUS charts, are hoping that buyers in 1985 will flock to silver cars...