Word: cataloger
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Thus does Montgomery Ward & Co. tell the history of its new catalog, sent out last week to 6.000,000 U. S. families. A better catalog but not so big-496 pages against autumn & winter's 606-it has sloughed off much of the traditional mail order baggage. Gone are the tall claims, the fantastic guarantees, the screaming bargains. Scattered sparingly instead throughout the catalog are neat seals: "Recommended by Ward's Bureau of Standards." But there is still the same harping on the economy of mail-order retailing, the same half-page cuts of lusty steamfitters in immaculate...
...annual report is yet unpublished, La Salle Street hears that the company earned between $1,000,000 and $2,000,000 in the last quarter of 1932 against a loss of $4,297,000 the first nine months. Montgomery Ward executives, who almost always have a Sears, Roebuck & Co. catalog on their desks, grinned at December sales figures: Montgomery Ward down 3.8% from last year, Sears, Roebuck down 17.2%. But while 1932 ended with Montgomery Ward showing a smaller drop in sales for the year than its big competitor, 17.9% against 19.3%, it also ended with Sears, Roebuck...
Personnel was not so pressing in the mail-order division. After 250,000 copies of the new catalog were off the press, the company decided to tell not only the story of the catalog but also the story of an order...
...Greatest Family Newspaper"?of 14 pages plus fiction supplement, aimed carefully at the smalltown family. In makeup it looks as the Christian Science Monitor might look if the Monitor were checkered with pictures. In content it is a strange combination of newspaper, magazine section, almanac, mail order catalog...
...modern artists would give four sound teeth: four of the Pinto Brothers' paintings have been sold to Dr. Albert C. Barnes, the Argyrol tycoon with the big modern art museum in Merion. Pa. Even better, the almost legendary Dr. Barnes has written the foreword to the Pintos' catalog, an honor he has conferred only once before and then upon Giorgio de Chirico. His Pinto purchases were Salvatore's "Beach Group" and "Beach Scene"; Angelo's "Landscape with Crucifix"; Biagio's "Landscape in Vence." His purchases were allowed to remain in the exhibition instead of being...