Word: cataloger
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Presumably the worst nightmare a Sears catalog man can have is that a Ward man has learned in advance how much Sears is charging for votive candles or alfalfa forks and has underbid Sears by a few cents. To guard against such peeking, at the Chicago printing plant of R. R. Donnelley & Sons Co. (The Lakeside Press), which shares this enormous order with W. F. Hall Printing Co.. the production space allotted to Ward and that to Sears are as carefully separated and shielded from each other as girls' and boys' dormitories in a State University...
...vast and complicated procedures of making up the two catalogs are much alike. At Montgomery Ward the business is carried through 132 steps on a huge chart. First the buyers try to wangle as much space as they can, each arguing the merits of his own department. Buyers' criticisms of the previous issue are closely heeded. Head of Ward's catalog enterprise is Vice President Frank Folsom, who disclaims the title of editor. Under his eye work 52 copywriters, some 600 artists and layout men. When, after 11 revisions, the page proofs are completely corrected and back...
...both the new catalogs the tendency to use photographs and halftones instead of line drawings is more visible than ever, especially for women's apparel. The Sears book has 1,062 pages, up 134 from last issue. Ward's catalog-794 large-size pages -is its biggest since 1921. Together they will consume 25,000 tons of paper, 500 tons of ink. Other comparisons...
...that customers may submit its cloth samples to close scrutiny, Sears supplies a magnifying glass with every catalog...
...leafed into the book, read what he had written: "The beginning of a new series of the Index-Catalog . . . is a milestone in the scientific advancement of the world. This work is not only the medical standard, but the most comprehensive piece of bibliography ever attempted in any field of knowledge. That the fourth series begins in the year in which the library celebrates its centennial is also significant. . . . In 1873 Surgeon John Shaw Billings, U. S. Army, began the gigantic labor of preparing the Index-Catalog, a work in which both authors and subjects, the medical literature...