Word: cartoons
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...years ago last week. Its star, a slangy, yellow-nightgowned infant who achieved fame as The Yellow Kid,† was promptly snatched by Hearst for the Sunday Journal's eight-page color supplement. A year later, the Journal dragooned 19-year-old Staff Artist Dirks into composing a cartoon based on German Artist Wilhelm Busch's venerable Max und Moritz drawings...
...pattern of their lives." The company flew in a squad of public-relations men from the West Coast, sent them on a seven-week tour of hillside hamlets with names like Pee Wee, Rocky Knob, Gay Given, Frozen Camp. At each stop Kaiser's emissaries showed three movies (a cartoon, a western, a film on Kaiser Aluminum), served soft drinks and cake (bought at $2 apiece from local house wives), and patiently outlined what the company was up to. As a result, Kaiser got 2.000 job applications the first morning it opened an office in Ravenswood...
...half-hour show takes its name and its animated M.C. from the 1950 Oscar-winning cartoon, Gerald McBoing-Boing, a moppet who cannot speak words but emits "boi-i-i-n-n-g-g-s" and other sound effects. Still mute except for an occasional train whistle, drum roll or dynamite blast, M.C. Gerald devotes six minutes of each program to showing a UPA (United Productions of America) film already seen in theaters, the rest to new material. This week little Gerald ran off UPA's version of Ludwig Bemelmans' picture tale, Madeline, putting his twelve little Parisian...
...technique of cartooning takes especially well to TV. The artists tackle any and all subjects with simple, stylized line drawings, airy design, and a sense of caricature that shows up in backgrounds and movements as well as in the characters. The very simplicity of the technique puts a high premium on the cartoonist's imagination, but makes the cartoon better suited to the small TV screen...
...originally estimated; the rising cost of the laborious animating process pushed the price of the average half-hour to $60,000, more than that of some top-flight variety show's with expensive live performers. Mainly for this reason, UPA was placed in a strange position for a cartoon company that holds the best possible credentials from TV advertisers. It still lacks the one thing to make its new show complete: a sponsor...