Word: carlsberg
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Denmark has a special charm, a blend of Baltic wit and North Sea sauce. And the pride of Danes stems from more than possession of Tuborg and Carlsberg beer, or of Europe's oldest royal house. "The Danes are superb salesmen of themselves," sniffs a Swede. "They play their little-mermaid, Hans Christian Andersen image to the hilt." Some 4,500,000 people live in the tidy land north of Schleswig-Holstein, and they wallow in hygge (pronounced HUG-ga), which simply means coziness. It is an indispensable word in Danish that reaches everyone, everywhere. People plan a hyggelig...
Carl-Henning Pedersen is the best painter in Denmark-and for art dealers the most frustrating. He has about 1,000 canvases stashed away in the storerooms of a Copenhagen brewery, and he turns as frosty as a glass of Carlsberg when anyone suggests that he might sell one. He recently refused a substantial check for 15 paintings because he said it would raise his standard of living, so he simply gave the paintings away. He is indifferent to what the critics say, and dealers, who try to see him at his lonely house on the west coast of Jutland...
...workers. But this year, in full production and squeezed by a labor-tight France and a labor-short Switzerland, Peugeot had to grant a 5% wage boost and a bonus besides. In Copenhagen, when management gave in to a wildcat strike of women workers at the Tuborg and Carlsberg breweries, it was fined $15,000 (the maximum) by the Danish employers' association. The pressure to raise European wages is lessening the big gap between U.S. and foreign pay, making U.S. goods more competitive...
...whooshes upstream in a spray of foam (in one year alone, more than 1,000 outboard motors were sold in Brunei). Farther along the river, a work crew of tattooed natives mix concrete for the pilings of a new bridge. There is money in their pockets for ice-cold Carlsberg beer, Lucky Strikes and Ronson cigarette lighters, all on sale at a roadside stand when the lunch break comes. And the future for each of them is made rosier by the promise of a pension of $7 a month for life for everyone in the nation over...
...Ulrik Linderstrom-Lang, director of the Carlsberg Laboratory in Copenhagen . . . Sc.D...