Word: carlsberg
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Dates: during 1960-1969
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...three weeks, and the film kept melting. Holden's human brigade got through unscathed, though, thanks in part to the Kenya Army Camel Corps, which rode shotgun for the company to protect it against marauding Shifta tribesmen. Holden survived partly on a daily diet of 15 cans of Carlsberg beer (he brought along 120 cases...
...pieces like an awful curse. Look bought "The Christ mas Gift," Hemingway's 1954 account of near death in two plane crashes in Africa. What Look published was a mawkish self-portrait of the Hemingway hero emerging from the jungle with two bunches of bananas, four bottles of Carlsberg beer and a jug of Grand MacNish. At 54, he was ready to take the count...
...Carlsberg has been brewing beer since 1847 and Tuborg since 1873, but the working arrangement did not begin until 1895. By that time, Carlsberg was in difficulty: the company was selling plenty of suds to beer-loving Danes, but Owner Carl Jacobsen, son of the founder, had spent most of the profits on art acquisitions and a personal hobby of scientific experiments. Carlsberg's managers proposed a truce to Tuborg: both firms would cease such common practices as bribing bartenders or lending to clients to push their brands. Instead, both would concentrate on brewing and selling quality beer...
...Year 2000. Tuborg went along, and the idea worked so well that eight years later, when the truce was due to expire, it was Tuborg that suggested its extension. The two companies agreed that until the year 2000, they would meet once a year and split profits. Last year Carlsberg grossed $89 million on sales of 596 million bottles of beer, and Tuborg grossed $72 million on sales of 468 million bottles...
...breweries, the government goes along with the split. It ought to. Danish beer is taxed at home more heavily than any other beer in Europe, and last year, before the profits were divided, the government took its own share of $90 million. Above all, the friendly competition has helped Carlsberg and Tuborg build up the exports that the country vitally needs...