Word: campaign
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Dates: during 1980-1989
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Bush still resents being portrayed during the presidential campaign as manipulated by handlers, and he is out to prove that he can move boldly and effectively in foreign affairs. In China he found an area where he thought he could rely on his expertise to act. Explains White House spokesman Marlin Fitzwater: "The President knew he would be criticized for this, but he feels strongly that it's in our national interest to improve relations with China. He feels he knows China as well as anybody -- and better than his critics in Congress." The next few weeks will tell whether...
...some cases, the global concept succeeded brilliantly. Typically, a worldwide Saatchi campaign is custom tailored to the styles and tastes of local markets, though sometimes only a translation of the ad copy is necessary. The parent firm's memorable campaign for British Airways, in which the island of Manhattan is seen coming in for a landing at London's Heathrow Airport, has run in 40 countries. Customers have liked the global idea: Saatchi agencies now represent more than 100 clients in five or more countries, including Fisher-Price toys and Allied-Lyons foods...
From his prison quarters in South Africa's wine-producing region near Paarl, Nelson Mandela has been conducting a quiet diplomatic campaign. Last July he accepted an invitation from his adversary, former President P.W. Botha, for a historic face-to-face meeting. Mandela has since received a series of visitors at the Victor Verster Prison Farm, where he is serving his 26th year of a life sentence for plotting to overthrow white rule. Most of his powwows have been with leaders of rival antigovernment groups. But last week Mandela, 71, a leader of the banned African National Congress (A.N.C.), traveled...
...across Antarctica by dogsled. The expedition was the first to reach the pole by dogsled since Roald Amundsen beat Robert Scott there 78 years ago. But impressive as the feat is, it marks only the midpoint of an even more ambitious journey: a 6,450-km (4,000-mile) campaign that would be the first dogsled trip across the entire frozen continent...
...overall vote for both legislative and local races, the D.P.P. captured 30% of the ballots and independent candidates took 11%. That left the KMT, despite its control of the broadcast media and its fat campaign coffers, with a 59% share, an all-time low. The D.P.P.'s strong showing underscored growing resentment toward the KMT's 40-year political monopoly on Taiwan...