Word: caledonian
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Dates: during 1970-1979
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...full-fare minority, American, Pan Am, TWA and British Airways have announced new sections in coach that are designed especially to assure business travelers that, as an American ad says, "you get what you pay for." Following similar three-class plans put in earlier by Continental Airlines and British Caledonian, these airlines will maintain their existing first-class sections but separate the rest of the cabin into two areas: one for full-fare coach passengers, the other in the rear, for the cut-rate folk...
...moved quickly to defend the Texas-based airline. In a plea to the White House. Kahn denounced Britain's action as a "fundamental and flagrant breach" of the Bermuda II pact, which governs air travel between the two countries. He urged Carter to retaliate by suspending British Caledonian's flights between London and Houston, that airline's only service...
...move immediately. He did warn that the U.S. would retaliate in some manner if the British did not agree to new low fares by March 17. Nothing was ever said publicly about possible U.S. restrictions on flights by the state-owned British Airways, a far more important carrier than Caledonian, but the threat was certainly there. As one British embassy spokesman put it: "Carter hung a St. Patrick's Day sword of Damocles over our heads...
Freddie Laker's Laker Airways, which plans to offer $236 round-trip tickets between New York City and London (TIME, June 27), will become the second scheduled British carrier on that run. Either Laker or British Caledonian, another privately owned carrier, will gain a route between Los Angeles and London. In addition, British airliners will be allowed to fly into Houston and Seattle and, after three years, into Atlanta and Dallas-Fort Worth...
Before Thomson can fly such mixed loads on his new route, he needs approval from other members of the International Air Transport Association-the very airlines that his ads twit-and from interested governments. Meanwhile, he is trying to pull in passengers for Caledonian's daily New York-London and five-day-a-week New York-Los Angeles flights by touting Caledonian's service (baggage handlers, the ads claim, take extra care with luggage, and stewardesses will sharpen pencils for the businessman doing work aloft) and Scottish image. Airplanes are named after Scottish counties and haggis is served...