Word: bx
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Dates: during 2006-2006
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...team, for example, spent seven years developing Pro-Xylane, a modified version of xylose, a sugar molecule that helps the skin's moisture reservoirs, called glycosaminoglycans. The new patented ingredient graces what the company immodestly touts as "the most technologically advanced antiaging treatment around": Lancôme's Absolue Premium bx ($132 for 2.6 oz. of the night formula). Alan Meyers, L'Oréal USA's senior vice president of research and development, says, "The real question--and it's not a trivial one--is, Where should we look next to develop new technologies...